
Justices weigh Paramount video-privacy case from Nashville federal court
Salazar v. Paramount Global tests whether a 1988 law covers Facebook pixel tracking on websites
WASHINGTON — The Supreme Court heard argument Wednesday in Salazar v. Paramount Global (No. 25-459). Michael Salazar says Paramount's 247Sports.com site used a Facebook pixel to send his video-viewing history to Facebook without consent, violating the Video Privacy Protection Act. The Middle District of Tennessee in Nashville dismissed the class action, and the Sixth Circuit affirmed. Both courts held that a subscription to an email newsletter did not make him a "consumer" under the statute. The law allows $2,500 in damages per violation. Reports on the argument differ. SCOTUSblog and Bloomberg Law said the justices seemed inclined to side with Salazar, with Justices Kagan and Kavanaugh noting that companies can simply obtain consent. The Daily Record described the bench as skeptical of his reading. Justice Barrett also raised standing. A decision is expected by the end of the term.
Why it mattersThe ruling will determine how widely the VPPA can be used in class actions over website tracking, a significant exposure for any business that runs video content and ad pixels.


