
Supreme Court leans toward Tennessee man in Paramount video-privacy case
Justices in Salazar v. Paramount Global signal the 1988 law may reach online data-sharing claims, though several want limits
WASHINGTON — The U.S. Supreme Court heard argument Wednesday in Salazar v. Paramount Global (No. 25-459). The case began as a class action in federal court in Nashville. Michael Salazar says Paramount's 247Sports.com site used Facebook's tracking pixel to send Facebook his video-viewing history without consent. He says that violated the Video Privacy Protection Act, which allows $2,500 in damages per person. The Middle District of Tennessee and the Sixth Circuit ruled against him because his subscription was to a newsletter rather than to video content. After about 90 minutes of argument, Bloomberg Law and SCOTUSblog both reported the justices appeared inclined to let the suit proceed. Justices Kavanaugh and Kagan said companies can avoid liability by obtaining consent. Justices Thomas and Alito doubted that streaming fits a law written for video rental. Justice Barrett asked about Salazar's standing. A decision is expected by the end of the term.
Why it mattersThe ruling will shape class-action exposure for any business that runs tracking pixels or shares visitor data on pages with video, a risk that matters to lead-generation and marketing firms.


